My friend was beginning a government-supported group within their community that would invite Ohioans interested in helping legal refugees find a supportive community within their city. This is a cause I'm passionate about, so I was excited to jump in. I did some initial study of their AI-generated inspiration, and took notes for our intro call to find out exactly what they were looking for in their branding.
The client desired a logo that would:
• Capture the vision of welcome
• Depict people of different ages
• Use 5 stars to represent the founding members
• Retain a hand-drawn quality, "un-corporate"
Reference Image
Branding Design
A starry sky represents the five founding members.
Rustic hand-drawn elements evoke ties to craft and legacy.
7 travellers walk toward the bridge holding hands.
The variance in posture denotes different ages.
A child at the front of the group points excitedly toward the future.
The variance in posture denotes different ages.
A child at the front of the group points excitedly toward the future.
The brand color is a power -move blue: PMS reflux blue
Brand typefaces are a bold combination of serif fonts,
chosen for their strength and timelessness.
chosen for their strength and timelessness.
Logomark Font: Roboto Slab Extra Bold
Tag Line Font: Bely Display Regular
Tag Line Font: Bely Display Regular
The new logo has a strong impact, even when you need to isolate its pieces.
The bridge emblem works great by itself,
or in different layouts when you need a simple, recognizable landscape option.
or in different layouts when you need a simple, recognizable landscape option.
The logo-mark can be used without the scroll, and you can remove the tagline when necessary.
You have great options for text-only versions that hold their own!
This brand will position Bridges2Hope for a hope-filled future, rallying community teams to welcome refugees.
Honored to be a part of this brand's story!
Honored to be a part of this brand's story!